In this article, Manfred, Regional Sales Director - Middle East, South Asia, and Australia, reports on his experiences in ten years KLS Martin Middle East.

After business in the Middle East - South Asia region had already developed well in the years before, the idea came up to strengthen the presence in this region. Dubai as an international hub offered itself as a location for the establishment of a KLS Martin office. From Dubai, especially to our major markets such as Saudi Arabia, it is only a 90-minute flight, and to India, only about 3 hours. Even to Australia, there is at least one direct flight. 

I found it very exciting to discuss the different possibilities of setting up a company as well as the suitable location in Dubai. After extensive research, we decided to set up a representative office. 

In 2010 the time had come and I was sitting on the plane to Dubai with the difference to before that this time there was only one outbound ticket. During the first year, I worked on a mobile basis - which is now the norm but was still "exotic" at the time. In January 2011 we officially founded KLS Martin Middle East and inaugurated our office during Arab Health. In the beginning, I was sitting alone in the office, but very quickly other colleagues joined us and now we are 10 people on site. A colorful mix of Filipinos, Indians, Pakistanis, Egyptians, and Germans.

We have a very good working atmosphere and most of the colleagues have been with us for well over 5 years now, which is exceptional in the region. More colleagues will join in 2022.

In 2015, we established the KLS Martin office in India and supported our colleagues in establishing KLS Martin Australia.

Looking back on 10 years of KLS Martin Middle East, we can say the foundation has paid off. We are perceived as a very strong brand in our markets and we are proud of that.

Personally, it was and is a great experience to live abroad. It broadens your horizons and gives you a wealth of experience. Over the years, I have come to know Dubai as a city with many friendly and, above all, open people. 

Why there are fewer and fewer, especially young people, who want to live abroad; I find a pity. I can only recommend it to everyone!